WashTec and Superoperator: Allies in digitalisation

Joint strategy

Augsburg, Germany; Kuopio, Finland, 28 January 2025 – WashTec, the leading manufacturer of car wash equipment and a driving force behind digitalisation in the industry, has signed a comprehensive cooperation agreement with Superoperator on 27 January 2025 to pave the way for operators to achieve greater growth and profitability. Superoperator is considered a technological pioneer in digitalisation.

"Soon, car wash operators will be able to take advantage of digitalisation pre-installed with their washing equipment", explains Michael Drolshagen, CEO of WashTec.

The wide-ranging agreement expands the partnership announced at the beginning of last year and is expected to lead to major synergies in the areas of sales, research & development, product management and services. Superoperator and WashTec will work closely together in all these areas, paving the way for more digital opportunities and innovative services for car wash customers.

Digital offerings are success factors

Thanks to their partnership, the two leading companies are now taking on an even greater role in supporting the industry, which increasingly wants and needs to embrace digital transformation. Although consumers now look for digital and mobile services as standard, the car wash industry has been very slow or inefficient in meeting this demand.

The most important goal for a car wash business is to increase its occupancy rate, which is often the most important goal. For example, in Europe, the average occupancy rate of a car wash is just 27%. After the pandemic, there were no signs of an increase, so operators need to find new solutions to ensure their success.

"When Superoperator was founded over a decade ago, it was based on the idea that the success and future of a car wash depends on a great customer experience enabled by digitalisation. This realisation still holds true today – either go digital or go home", says Erkki Aminoff, CEO of Superoperator.

New standards in digital solutions for car washes

The partnership between Superoperator and WashTec is taking industry standards in digital car wash solutions to a whole new level.

To make the transition of a car wash from analogue to digital operations as easy as possible, Superoperator's solution will be pre-installed on all WashTec machines. Through this seamless integration, the two companies are not only simplifying all operational processes for car wash operators, but also ensuring future growth and increased profitability. Together, Superoperator and WashTec are making the washing experience faster, smarter and more profitable for both customers and car wash operators. This transformation is accelerating the digitalisation of the industry and the development of digital innovations worldwide.

"The benefits of digitalisation cannot be overstated – whether you are a car wash manufacturer or an operator. WashTec's hardware is at the forefront of the industry in terms of progressiveness and robustness. It has been proven to be best compatible with Superoperator's software solution. Together we deliver the power to boost wash volumes and develop innovative solutions", concludes Drolshagen.